Pancakes, syrup, pickled herring (with onions), bicycles, Gouda cheese, ‘rookworst’ and ‘vla’. Dutch culture in the remix. The PromaxBDA conference — Europe’s leading event for entertainment marketing and design — was held in Amsterdam this year. Together with composer Bob Thole, I created sound design for this sponsor ad for HollandCentraal. It was shown during the event in Amsterdam.